Ratgeber Auto Verkehr | Wie das Marktforschungsinstitut Maritz Research in einer Studie feststellt sind deutsche Neuwagenkäufer zwar marken-, jedoch nicht händlertreu. So würden 70 % der Autokäufer ihre Marke auch bei günstigeren Konkurrenzmodellen nicht wechseln. 81 Prozent kaufen ihr Auto aber bei dem Händler, der den günstigsten Preis bietet. Ein gewachsenes Vertrauensverhältnis zum Autohaus vor Ort spielt nur für jeden Dritten eine wichtige Rolle.
Fazit der Studie: Viele Kunden nehmen das Autohaus nur noch als Kaufhaus wahr. Nur durch eine individuelle Betreuung können Autohändler die Kunden wieder stärker an sich binden. Wichtig ist vor allem eine regelmäßige Ansprache – hierfür bestens geeignet – ein monatliches Kundenmagazin!
Kunden zu gewinnen und zu behalten wird immer mehr zur Herausforderung: Klassisches Marketing – Anzeigen und Direktmailings beispielsweise – kostet ständig mehr und bringt immer weniger, denn: Kunden reagieren auf Verkaufsdruck zunehmend allergisch – sehnen sich andererseits aber nach Einkaufserlebnissen.
Nutzen Sie Ratgeber Auto Verkehr als Autohaus Kundenmagazin
Ratgeber Auto Verkehr erscheint 4x pro Jahr und ist besonders durch die gleichnamige Fernsehsendung in Deutschland ein sehr starker, beliebter und vertrauter Claim. Übrigens für Männer und Frauen.
Natürlich können die Autohäuser das Kundenmagazin mit eigenen Inhalten und eigener Herstellerwerbung erweitern und das Cover jeweils an Ihr Autohaus oder Ihre Marken anpassen, auch in der Anzahl der Seiten sind Ihnen keinerlei Grenzen gesetzt.
Mehr Informationen … E-Mail an info (at) ratgeberautoverkehr.de
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